Social Networking Payments

The business model

Social networking and social gaming websites typically offer consumers a free member account, with options to purchase exclusive access or functions to further enhance their experience. Meeting, communicating, or gaming with other members of the sites is a primary draw for these consumers, and there is little doubt this business model has seen explosive growth in recent years.

The CCBill solution

Due to the perceived nature of social networking and social gaming sites, banks sometimes can view them as high risk and may select not to offer a Merchant account to them. However, CCBill's proven record of processing transactions for business models with similar types of challenges makes it an ideal solution that social networking and social gaming sites can use to take online payments. In particular, a few features of CCBill payment processing can provide significant advantages to this business model.

One click upgrades – offer your members a quick and easy method for accessing upgraded or premium features and making additional purchases. They do not have to re-enter their billing information and processing can take place from within Flash applications or games.
Fraud protection – your business and operational approach is not like every other one out there and the CCBill fraud scrubbing system doesn't treat it like it is. Tailored to specific profiles and business models, including social networking and social gaming, the fraud system applies more than 10 years of historical data from various relevant sources to help keep chargeback rates down and limit fraudulent activity.
Mobile options – a large percentage of consumers using social networking or social gaming sites do so via smartphones. CCBill payment, confirmation, and custom HTML forms are designed to work with these mobile devices, enabling you to capture more revenues, no matter where your consumers are.